Redfox, a rising brand in the world of sunglasses. For this project, a visual identity had to be created, with energy, elegance and status in mind. I got to design a logotype and packaging solutions as well as multiple other assets, for the complete build up of a brand identity result.
/ Freelance
Redfox Sunglasses
Tags: Brand Identity, Logo Design, Packaging
Project Duration: 1 month
My Role: Brand Designer
The Product
Characteristics: Dynamism, Elegance, High Status
The Logo
A modern and dynamic logotype design, to represent a series of value for money sunglasses. Geometric logo with vibrant red color to differ.
Color Palette
Simple palette, that comprises of 2 colors, a red and a black, in order to create the maximum contrast in the design and cause the proper feelings to the consumer’s heart.
Print on Product
For the maximum brand awareness, to logo was printed on the glasses temple with the proper color.
Packaging Design - Bag
A closure in the visual identity of the brand, with a design that fills the packaging and completes all other brand assets too.