Delicy. The first and only, digital menus platform in Greece. A website that contains digital catalogs of restaurants, coffee shops and bars in order to help consumers find the ideal business and explore its products. The users search for their favorite digital catalog, and learn more about each shop’s products.
/ Freelance
Delicy Digital Menus
Tags: Brand Identity, Logo Design, Web Design, Brand Strategy, Digital Marketing
Project Duration: 18 months
My Role: Brand Designer, UI/UX Designer
The Product
I was tasked to create the brand from the ground up (strategy, naming, identity), a complete web platform and all the respective social media platforms as well as a detailed marketing plan.
Strategy
Through the proper exploration process, I was able to decide on the total tone & character of the brand that was to be designed, and have a clear vision & purpose of its personality. Finally, through research, I identified the target groups and proper market position of the brand.
Look & Feel
Modern, Energetic, Familiar
Voice & Character
Friendly, Dynamic, Exciting
Target Group Identification
Delicy’s audience, are users (20 – 50 years old) that search for their next meal, snack or drink, but also professionals (28 -54 years old), that want to have a digital catalog to freely promote their products and services online.
The Name
Due to the brand’s direct connection to the food industry, a name was chosen that is easy to remember, relevant and interesting to the user interaction.
The Logo
I designed a logo that is energetic and feels alive, while at the same time corresponds to the vision of the brand. All of this, in order to create a friendly environment of interaction between the user an the brand itself.
The Web Platform
I also curated, designed and developed a search platform of online menus that users can find their favorite restaurants in, easily and fast while using multiple filtering options. The proper search functions were implemented, such as live search and the ability to choose a listing plan for the professional that wants to list their shop to the platform. For the user sign up process, they are able to choose their role between a simple user or a professional.
Characteristics: Easy Search, Multiple Filtering, Business Account Creation, Choose Listing Plans
Use Cases
Use Case 1 - User
Online restaurant catalog search through the platform.
Use Case 2 - User
QR Code scan from the physical table sticker of the respective restaurant, in real time and through the user’s mobile device.
Use Case 3 - Professional
Professional chooses a listing plan, fills out all necessary restaurant info and uploads scanned menu photos in order to create a digital electronic menu for free.
The Problem
How can such platform, differentiate from an ordinary listing platform or an online delivery system?
The Solution
Delicy is the first and only digital menu platform in Greece, with special functionality and a user friendly / familiar web environment. Within some minutes, professionals can upload pictures of their restaurant, cafe or bar menu in order to create a digital copy of it, in the platform. All of this, without any cost. Users can now have a digital experience that reminds them of the one, when visiting a shop up close.
