Emerald Jewels is a fresh brand in the jewelry market, that offers high quality products at a competitive price. I directed and designed the brand from scratch, starting from strategy and continuing to its brand identity.
/ Freelance
Emerald Jewels
Tags: Brand Identity, Logo Design, Packaging, Brand Collateral
Project Duration: 2 months
My Role: Brand Designer
The Product
Characteristics: Elegance, Premium, Profesionalism
Visual Identity
The first step into developing a successful brand is the creation of a beautiful and technically perfect logotype. Choosing the right font and colors was very important in order to be in line with the requirements and achieve the high class status of the look and feel of the brand. The result then is an elegant and premium brand that comes to life and fits perfectly with the jewels that it sells.
Color Palette
As for the color palette, colors that connected with quality were chosen and show the simple yet elegant face of the brand.
Packaging
Last step of the brand imprint were the design process of its packaging. The same elegance was moved to the packaging itself so it can be connected to the premium product contained inside.