“Selini” is a local business of luxury apartments located in Laconia, Greece. After some exploration meetings, I decided along with the owners, that a whole brand redesign was necessary, as well ass the creation of a web presentation.
/ Freelance
Hotel Selini
Tags: Brand Identity, Logo Design, Web Design
Project Duration: 10 months
My Role: Brand Designer, UI/UX Designer
The Product
As a first step I started with some brand concept creations, so the right look and feel could be achieved in the newly created brand, that was correct and held the legacy of the business’s history in the field. When we were happy with the brand identity result, I continued creating a website that showed all the information that the user / client needed to know.
Design Requirements
After exploring all requirements and doing a current market research, I decided to create a simple logo design that its relevant to the brand and has a traditional, yet modern feel to it.
The Logo
The logo, holds within the idea of the moon over the dark sea waters of the night. After all, the name itself “Selini” means moon, in Greek. The font had to be a serif one, so the traditional feel is incorporated and the colors are bound to remind the consumer, that the brand is a luxurious one.
The Website
Last step in the brand identity creation process, was the web presence. The purpose was to promote the business online, while presenting the rooms to the potential renters.
User Experience - Simplicity
Characteristics: Modern-Traditional Balance, Hotel Presentation, Communication Portal, Multilingual Website
The Problems
Problem 1: Redesign a logo that holds the history of the old design.
Problem 2: Create a website that contains info and has a simplified way of user-company communication.
The Solutions
Solution 1: The proper design was selected, that reminded of the old one and had elements that contain the values and ideas of the business.
Solution 2: The minimalism of the website had to be obvious. All the info contained in it, are the necessary ones and the communication between user and business can be achieved through the contact info or contact form. At the same time, the website’s contact form can be used by the user as a simplified way of reservation. That way, the owners receive clean and simple messages in their email inbox and can program all the upcoming reservations.
