A well established brand in the E-commerce field and specifically in the value for money sunglasses market. My job was to manage and promote the social media profiles of the company, with the artistic curation of all brand assets for the e-shop.
/ Freelance
Hotstyle
Tags: Eshop Management, Asset Creation, Social Media, Digital Marketing, SEO
Project Duration: 3 months
My Role: Brand Designer
The Product
Characteristics: Social Media Campaigns, E-shop Asset Design
Management Service
Hotstyle, is an e-commerce platform with warehouses in Patras, Greece and sells high quality and affordable sunglasses, frames and other accessories. The Eshop management was the first priority, while creating and refreshing web graphics that are on brand with the initial identity. At the same time on page SEO moves were followed, to increase organic page rank in search engines.
Facebook Page
The social media of the company were managed in a way, to keep the brand’s voice and tone intact, increasing awareness and page views and likes. How I achieved it:
- Management & Promotion of Facebook Page
- Daily Post Creation
- Product Promo in Ads