KGS is a clothing brand, recently formed from a family that is in the clothing industry for many decades. Since 1954, the family has devoted themselves into the art of fashion and has won the trust of many clients.
/ Freelance
KGS Clothing
Tags: Web Design, UI/UX Design, E-Commerce
Project Duration: 3 months
My Role: UI/UX Designer
The Product
For creating the digital presence of the brand, we created an E-shop according to strict UI/UX & Brand Guidelines, so that the user finishes their journey successfully and buy products from the shop.
Workshop Session
As a first step, we set the goals that we wanted to achieve for creating the platform. We then achieved placing the brand into its proper market position, fast and properly, while discovering the target audience.
- Modern & Simple Design
- Multiple Product Categories
- Automated Payment System
- MOQ for Free Shipping
Eshop Design & Development
We initially knew that the products of the Brand, would be of high quality and limited to few codes per season. So, we followed the proper steps to showcase these products with big, crystal clear photos while making sure that the right layout was designed, always with the user experience in mind.
As a next step to our design process, it was decided that copy should be written as a crucial way to highlight to the brand’s tone, voice and feel.
Simplicity - Consistency - Relevance
As a whole, the Eshop is based on simplicity of design and ease of use, so that the proper information elements are easily and fastly located and the user finally completes their journey, which is to make an order. Also, it was very important to follow a minimal approach so that there is a relevance to the respective market, and the use feels familiar.
User’s navigation, should happen without interruptions, so the whole e-commerce platrofm is fully responsive and similar experience is offered through a variety of different devices. Branding continues to be consistent and all products are displayed equally well in the desktop, tablet and mobile versions of the website.
Product Page
The most important page of an Eshop, is that of the single product page. The product should be promoted as aggressively as possible while allowing the users to choose any variation they want, like color and size, and add the final product to their cart.
We kept the information of each product to the most valuable, so that users can choose their variation, visualize the respective photos and with a click, add it to their basket.