Pixel Eyewear, is a brand that sells high quality optical frames to wholesalers globally. For the simplification of this process, it was required to create an e-commerce platform to sell products and promote the brand.
/ Freelance
Pixel Eyewear
Tags: Web Design, E-Commerce, Product Photography, Digital Marketing, Brand Collateral
Project Duration: 11 months
My Role: Brand Designer, UI/UX Designer
The Product
I was charged to design and develop an eshop with a variety of unique functions and after that, promote the brand and its online presence to the targeted group of users, in order to create awareness.
E-Commerce Platform
I created a wholesale oriented e-commerce platform, with clean design and exceptional user experience. The fresh feel of the website with the correct use of brand assets and colors, creates high brand status and promotes the values of the brand itself.
Characteristics: Pricing for Logged In Users, Minimum Order Quantity for Order, VAT free Ordering
The Users
The targeted users of the brand were crystal clear from the beginning of its journey. The same users would be the ones that have a daily interaction with the brand, as well as be the clients themselves.
The users were professional opticians that want to buy large amounts of high quality optical frames to sell in their own eshops or local shops. Their age range would be mainly between 28 to 60 years old.
Functionality
Big focus was given into supporting multiple functionality for the platform. Apart from the classic shopping methods that are present in all the modern eshops, a MOQ and pricing only for logged in users functions, were implemented. With the automated check system, only professionals are able to complete the shopping journey, using their VAT number.
Disclaimer: All the above functionality is currently disabled due to website maintenance.
Catalogue Design
For the extra brand awareness and promotion, a physical product catalogue was designed, that uplifts the brand and shows the product itself. Internally contained, are all the available for the season products, with analytic information and technical specs.
Newsletter Design
As a final step, a design for the email campaigns was prepared, with the brand’s whole identity always in mind. The appropriate email campaign was launched, for further brand recognition and promotion.
The Problem
Create an e-commerce platform only for professionals that are related to the optician field.
The Solution
The platform can only be used by professionals due to functions implemented in the developing process, such as logging in for pricing view, minimum order quantity and automatic VAT number check.