A highly modern logotype, that keeps the legacy of the company which represents.

The creation of a website was needed and it had to be completely in line with the whole brand identity system’s look and feel. All the brand colors were used in the process, with the proper layout and content creation. As a result, a digital presentation of the company was created, that is visually appealing and technically flawless.

Characteristics: Full Digital Solution, Company Profile, Personnel & Services Presentation, CPC Campaigns

A professionally created website should be viewed in both computer screens and mobile devices seamlessly, so the proper development steps were followed to achieve that. The Robinson website, is created with every user screen in mind, so everyone in the digital world, can learn more about the company.

The whole visual identity of the company is shown by each an every employee so the design of their apparel was of great importance. A fully blue colored hoodie with the brand logo on the right side of the chest and contact information on its top center back. This way the simplicity with the usability is combined and the proper client awareness is achieved.

A custom sticker design was also created and put on the company’s vans. This comes in line with every digital and physical asset that was previously designed and has every contact info a potential client would need to get in touch with the brand.

With the strategic promotion of the newly created website, we managed to attract more than 20.000 potential clients from Google, within a 2 year period. Some of the campaign characteristics are:

In the next phase, I got to do some on page optimization to improve the overall organic rank of the website in Google results. In a timeframe of 5 months, the company got over all competitors in rank, in every chosen keyword.