I took on the task of creating a strategy for the company, designing a comprehensive corporate identity, and building a modern website. Additionally, I have taken charge of the brand’s digital promotion across various platforms to raise brand awareness and reach potential customers.
/ Freelance
YourVet
Tags: Brand Identity, Web Design, UI/UX Design, Digital Marketing
Project Duration: 2 months
My Role: Brand Designer
The Product
YourVet, a fresh concept in the field of veterinary services, is here to facilitate pet owners and their pets with primary veterinary care. The user books an appointment at their convenience, and a specialized expert visits the designated location to provide care for the pet in its familiar environment—its home. This way, the owner avoids hassle and time loss, and the pet is spared the stress of traveling away from the place it is accustomed to.
Brand Identity
A modern identity was deemed necessary, one that fully reflects the fresh concept being implemented and also includes friendly and playful elements. The main components of this corporate identity were defined as the logo, business cards, and an A5-sized prescription pad.
Logotype
The most important element of the identity consists of an icon that is easy to remember, accompanied by a rounded and modern font that stands out. The icon conveys a sense of friendliness, as it connects the two main elements: home and pet. This combination perfectly aligns with the brand’s concept.
Business Card
A double-sided business card with a clean design, featuring key contact details, brand elements, and the logo.
Website - Homepage
The creation of a digital presentation for the brand was essential containing the services of the company and giving ways for users to book a visit to their location or simply contact the company through the appropriately designed contact forms.
The homepage of the website contains important information for the user, contact details, and a booking form for scheduling a visit. The structure of the homepage is simple, easy to understand, and mobile-friendly.
Website - Reservation
The most important page for the business is the one that facilitates user communication through a comprehensive appointment booking form. The user fills in their contact details, some basic information about their pet, and their preferred date and time for the appointment at their location. Once the form is submitted, the business immediately contacts the user back, to confirm the appointment and clarify any additional details if necessary.
Website - Contact Page
Website - Services Page
